Sunday, August 29, 2027, 10:00 am - 12:00 noon (Please choose just one Sunday workshop. They're held simultaneously!)
 
This focused session shows why isolated posts rarely lead to consistent results and introduces a simple framework: one audience, one offer, one action and a connected series of messages. Susanne walks through a jewelry collection or class-launch example to demonstrate how email, social media, a sales page and follow-up work together. Participants outline a small promotional effort for one upcoming offer using a one-page planner. The session is primarily demonstration with guided application.
 
Students need to bring a laptop or tablet; one collection, class, event or offer to promote; current audience/email/social information if available.
 
This workshop is part of the Metal Clay Artists Symposium and requires the purchase of the MCAS General Registration.
 
Susanne Hale is a marketing strategist, director, educator, jewelry artist, and metal clay artist. She has held senior marketing leadership roles at Adobe, Oracle, IBM, Red Hat, and Communication Technology Services. Her work includes teaching marketing workshops, leading strategic planning sessions, and helping jewelers promote their work, attract customers, and grow their businesses. As the artist behind Susanne Hale Designs, she creates eclectic, texture-forward jewelry using silver metal clay, traditional metalsmithing, lampwork glass, and other materials. Her work has been exhibited and sold through galleries, art markets, and online. She volunteers in marketing and strategic planning with AMCAW and helped start Waterford Craft School in Waterford, Virginia. Her teaching connects professional marketing experience with the perspective of a working artist, with an emphasis on practical, manageable next steps.